Crying Wolf

From a June 2016 Facebook post

Even the biggest outlets, like the New York Times and the Washington Post, are nothing more than Donald Trump’s loudspeakers, because Trump has become the nation’s number one reality show. Here comes honey boo hoo. The real housewives of orange hair county. Lifestyles of the obscenely rich and dangerously paranoid. Trump is what’s on; Trump is the only show we are paying attention to.

Trump dominates the news cycle to an unhealthy degree – his daily rants acting on the public like crack cocaine. We can’t function without our daily Trump fix.

—–

The nation has been subjected to a low hum of hypnotic repetition through the media stream for over a year, through Trump’s daily rants:

Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”
Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”
Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”
Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”

——–

After the republican nomination was in hand – the republican challengers vanquished – the narrative shifted:

Donald Trump said “Crooked Hillary is why America is in terrible shape”
Donald Trump said “Vote for me to stop crooked Hillary”
Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”
Donald Trump said “Crooked Hillary is why America is in terrible shape”
Donald Trump said “Vote for me to stop crooked Hillary”
Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”
Donald Trump said “Crooked Hillary is why America is in terrible shape”
Donald Trump said “Vote for me to stop crooked Hillary”
Donald Trump said “I’m going to Make America Great Again”
Donald Trump said “Immigrants are rapists”
Donald Trump said “I am going to fix everything”
Donald Trump said “I’m going to punch the world in the nose for you”

—–

Before you blame the media for this insidious bit of brainwashing, remember – the media is us, telling each other the news.

We have short attention spans, so we beg for more news about Trump and we don’t care that it’s the same story every day. We are lazy, so we don’t take the time to make sure we know the facts when a story gets complicated.

Donald Trump, whose only real talent is his ability to sell, uses classic sales tactics to take advantage of our laziness and our short attention spans.

He keeps his own narrative simple and he repeats himself, over and over, until the message is in everyone’s head.

To muddy his competition’s message, he tells complicated lies about them because he knows we’ll be too lazy to do our homework.

His final tactic is to brand his opponent with a simple, easily remembered, negative nickname (Crooked Hillary).

It’s a simple but devastating combination, and it is frighteningly effective.

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